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How to choose the right app for your Shopify store
On the downside: all that choice can give you a bit of a headache when you start looking into the must-have Shopify apps. The market for apps is immense and as soon as an app is doing well, alternatives will pop up that do more or less the same – which doesn’t make your choice any easier.
You will also want to prevent any drops in loading speed caused by too many apps, so it’s crucial to pick the right ones. You could read the reviews in the App Store of course, to see what your co-merchants think of an app. And, as soon as you’ve got a shortlist, use the free trial period many apps offer.
But we’d bet you would much rather get some solid advice from an expert, right? From a Shopify agency like Code, for instance, that has built 200+ stores for successful brands like Alpinestars, Stoov, Intersport and 10DAYS. At Code we’ve been keeping a keen eye on what’s on offer in the App Store for years now, and we regularly test promising apps to see if it would work for our clients. In our experience, it’s all about the question: does the extra functionality you’re getting outweigh the impact on your site’s performance?
→ Want to know which apps are essential for your store? Get in touch and we’ll give you some pointers – no charge!
Code’s favourite Shopify apps for 2025
Choosing apps continues to be a custom job. The right combination of apps varies between stores: a store busy scaling up needs different apps than stores with an expanding or shrinking product catalogue, and one store requires more custom functionality while the other would like to use less custom solutions. Different stores have different needs, so there are hardly any apps we would call ‘must-haves’.
That said: some functionality is so good that almost every e-commerce business should use it. That’s the type of functionality we focus on in our list of favourite Shopify apps:
1. Klaviyo
If you’re serious about the success of your online store, you can’t ignore personalized email marketing. Klaviyo is the best Email Marketing tool for e-commerce businesses, period.
Its integration with Shopify is sheer perfection and enables you to use the data from your store to personalize your marketing emails to an ever higher degree. E-commerce brands using Klaviyo attribute about 25% of their revenue to email marketing, on average – and for clients working with Code’s Klaviyo Elite team that figure might even reach 50%.
What’s more, Klaviyo integrates just as seamlessly with a host of other apps in this list – which offers your store a lot more options to make that final push to the top of your market. Both in terms of revenue and customer experience.
Having trouble choosing between Mailchimp and Klaviyo? Check out our five reasons why Klaviyo is the best choice for ambitious webshops.
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2. Gorgias
Gorgias is hands-down the best helpdesk and live chat platform for Shopify stores. Why? The app organizes all incoming customer support queries from channels such as Instagram, Whatsapp, Facebook, email, phone and live chat in one place, and supplies your customer service team with a complete order history and automated answers to frequently asked questions. This app has everything for a super fast and efficient customer service: Gorgias will save you oodles of time, raise your customers’ buying frequency, and get you 20-30% conversion on support tickets.
Recently Gorgias has introduced an AI agent that makes their app even more of a game changer. Our client Alpinestars reports that AI agent Roberta closes about 60% of tickets, at a customer satisfaction score above 4.0. “It's like a third member of our team.”
Want to transform your customer service into an efficient and profitable part of your business? Send Bob an email and we will get you two months for free.
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3. LoyaltyLion
Returning customers are the best customers, and with LoyaltyLion you can give them a good reason to keep coming back. This app will help you boost your store’s Frequency and Average Order Value (AOV) considerably by setting up a data-driven loyalty program, tailored to your brand and requirements.
Our client Fascino Coffee uses LoyaltyLion to enable customers to collect loyalty points while buying coffee. Thanks to the smooth integration between LoyaltyLion and Klaviyo, we can predict when a customer will place their next order and follow up on it with a personalized email flow.
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4. Reviews.io or JudgeMe
Customer reviews are gold! Did you know the chance of visitors placing an order quadruples when they’ve read reviews? And that the Average Order Value (AOV) of those customers is about 28% higher on average? A good review app is a no-brainer. At Code we usually advise clients to work with Reviews.io or JudgeMe.
JudgeMe bursts with functionality: have customers review directly from the email with your review request, give them the option to add photo and video to inspire potential customers, and share their reviews on social media – automatically or after your selection. The app is very reasonably priced, and you can even score the coveted Google Shopping stars with it (if you have enough reviews). In all, a very good app to start collecting reviews.
Are you looking for a bit more advanced functionality, like access to reviews via an API? In that case Reviews.io is your best bet. Its Klaviyo connection is also more advanced than that of JudgeMe: we love how it enables you to enhance your Abandoned Cart emails with five-star reviews from exactly the product your customer left behind. Just sit back and see the conversion ratio on these flows go through the roof.
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5. Rebuy
Personalization is a must for e-commerce stores that want to deliver an excellent customer experience. Rebuy Personalization Engine gives a sizable boost to your sales, AOV, and customer retention through upselling and cross-selling. The app leverages AI to show your customers relevant products and offers, at the right time and in the right place: related products in the checkout, product upgrades on the product page, and a lot more. The app takes only a few minutes to install, is fully customizable and trusted by 10,000+ retailers.
Want to experience the app firsthand? Friends of Code’s receive an extended free trial of 30 days and a free personalized audit of your site. Reach out to us via our contact form.
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6. Raptor
Raptor is a personalization engine for e-commerce. It helps you create data-driven customer journeys and deliver relevant product- and content recommendations to detailed customer segments across stores, email campaigns and paid apps. With Raptor’s machine-learning algorithms you will see increased sales, conversion rates, and overall engagement.
As a Raptor Gold Partner, Code can offer you an extended free trial of 3 months for Raptor Search or Recommendations. Simply contact us, and we’ll help you with the setup.
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7. Klar
Attribution modeling apps like Klar help you get more insight into where exactly conversion happens in your customer journey. The conversion rates given by the big platforms often do not give you the complete picture: they tend to claim attribution for their channels when the real story is a bit less straightforward. Since e-commerce businesses typically spend a lot on performance marketing, it is important to have detailed data on what is working and what isn't.
Brands like namuk rely on Klar as their source of truth for e-commerce performance. According to Simon Bertschinger, Head of E-Commerce at namuk: "At its core, Klar! provides a detailed overview of our performance and helps us make data-driven decisions." The platform's dashboard gives a daily snapshot of the most relevant KPIs, while flexible tables and filtering options allow for deep-dive analysis.
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8. Ingrid
With Ingrid, you can give your customers a lot more options in terms of shipping. Boost your conversion rates by offering personalized shipping experiences, where customers can adjust costs, carriers and pickup points to suit their wishes. Have them select their preferred pickup point at checkout, see available shipping methods by entering their postal code on product pages, and enjoy a streamlined delivery.
Fun fact: Code developed the Ingrid app in 2021, and recently improved it even further with the arrival of Checkout Extensibility. We are proud to support brands like J. Lindeberg, AIMN Sportswear and Myrqvist with smarter shipping solutions.
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9. Yotpo Loyalty Rewards Referral
At Code we are big believers in retention marketing: building long-term relationships with the customers you already have. Yotpo is a great platform to support you in this, by helping you create a custom loyalty program that works for your audience. Have customers earn and redeem loyalty points with campaigns that reward the behaviour you want to encourage, such as purchases, referrals and reviews. Yotpo offers you detailed analytics to help you boost conversion and create lasting customer loyalty. The loyalty app of choice for clients like Alpinestars and 10DAYS.
Yotpo also offers a pretty good reviews app that several of our clients use.
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10. Sendcloud
Sendcloud is a classic that we’ve been working with for a long time now. It has been the go-to shipping app for Europe for years and is extremely effective at setting up the delivery of your orders. Especially when you have multiple stores, Sendcloud is useful because it shows you what your best logistics options are in terms of availability and price. You can choose from a plethora of carriers and automate the whole process, from printing shipping labels to sending tracking emails to customers… and a lot more.
If you would like to customize your shipping offering at checkout, Sendcloud has an easy way to configure options such as a service point delivery or a nominated day delivery option that can boost your checkout-to-purchase conversion.
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11. Returner
A smooth returns process is important to ensure a good customer experience, but have you ever considered what a good exchange process might do for your revenue? With Returner (made by Code) you can set up a branded self-service returns portal in which your customers quickly and easily register their returns and are encouraged to exchange instead of return. This helps you retain up to 40% of your revenue - and realize extra sales via upselling (exchange for a more expensive product).
Our returns solution is unique because it’s a native Shopify app, allowing you to automatically process your returns directly in Shopify. This has saved brands like MR MARVIS, MUD Jeans and Alpinestars up to 90% of time, and reduced their returns by 30-40%. The app gives you greater insight in your returns data as well, enabling you to tackle the most common reasons for returns and increase your Customer Lifetime Value over time. And who doesn’t want that?
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12. Sufio
With Sufio you can create professional invoices, credit notes, receipts and reminders that meet worldwide invoicing standards for both B2B and B2C sales. Create on-brand invoices using the professionally designed, customizable templates provided, configure your invoices and taxes correctly, validate EU VAT numbers, and easily bulk-print or -download your invoices in PDF.
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13. OrderEditing
Customers reaching out to your helpdesk often do so to correct something in an order they already placed. How about giving them the means to do this by themselves, and save your customer service time? That is exactly what OrderEditing offers, and more. The app allows customers to change products, addresses, shipping methods, or cancel an order; gives post-purchase recommendations to increase upselling; and validates addresses to prevent shipping issues. What is more, it integrates with your warehouse so you don’t have to cancel and recreate an edited order.
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14. Checkout Blocks
Checkout Blocks is a free app, owned and maintained by Shopify, that helps you customize your checkout with dynamic content blocks. It's multi-language, multi-currency, and fully compatible with Shopify Markets.
For basic Shopify users the options are limited, but it has a lot to offer Shopify Plus users. Add content blocks and custom fields, validate address formats, create discounts, and reorganize the way your payment- and shipping methods are displayed as you see fit.
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15. Skio, Recharge or Firmhouse
Subscriptions are here to stay, and the Shopify App Store offers several platforms that help merchants with subscription management and setting up recurring payments. Recently, market leader Recharge has been challenged by newcomer Skio, with both apps targeting larger businesses.
At Code we use both, according to our clients’ specific needs. We also recommend Firmhouse, which is focused on the European market and supports many of the local payment methods. Firmhouse is powered by Adyen and Mollie and runs within the Shopify checkout.
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Growth takes more than choosing the right apps
Are you interested in realizing sustained growth for your e-commerce brand, and making it future proof? The right apps will be an important component in reaching that goal, but there are many more ways to actively invest in growth. At Code we have helped a number of brands grow and scale over the years. Are you looking for an experienced partner to take your brand to the next level? Get in touch to hear our suggestions for your business.
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